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Why Her

We are often asked questions about the "her" in our name “Have Her Back.” And it give us the opportunity to dispel some incorrect assumptions, assertions and apprehensions...not only about HHB, but about women universally. 

No, we don’t focus solely on women.

Yes, we are proud of our mission...and we work with some of the world’s biggest and best brands and companies to create change within their cultures and communities.

Maybe we should stop thinking about women as a niche market. Because, in actuality, they are *the* market. 

Women are 51% of the population and hold 85% of consumer buying power.

And yet, women only make up 7.4% of Fortune 500 CEOs. White women make $.81 for every dollar earned by men; women of color make just $.75. Less than 2.3% of VC funding went to women-led startups in 2020. And more than 3 Million women have been forced out of the workforce due to the COVID-19 global pandemic.

So, it is our firm belief that women must be centered in everything we do. 

We take an intersectional approach to tackling diversity for all historically excluded groups. And we recognize that women — Black women and women of color in particular — are some of the most historically excluded around the world; exclusion from full rights, privileges, opportunities and pay in society and organizations.

Therefore, we cannot achieve equity for *all* if we don't achieve it for *women*.

So, while we have "her," "his" and "their" backs, our mission — as embodied in our name — is both a call to action and our end game.

How We Work